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Could you sell yourself or your business and turn a conversation with a stranger into an incredible opportunity in 30 seconds or less?

 Imagine that you’re attending a conference and it’s the networking session. Across the room you see Mr or Ms VIP walking towards you. You’ve been trying to meet with him or her for months and the golden opportunity has arrived. Ms VIP introduces herself as she shakes your hand and says, “So tell me, what is it that you do?”

What would you say?

 Would you:

  • stammer and stumble over a rambling response as your brain tries to connect with your lips?
  • list every product or service you have ever provided to your clients?
  • say something like, “I’m Joe Blogger, Managing Director of Room With A View Ltd.”
  • say something like, “I’m Ella Shultz, HR Manager for Croft Ltd.”

Text Box: OR • do you give a clear and zippy outline of what you do and the value you provide to your clients or employer and go on to create a hot prospect eager to meet up with you and do business? Bingo! From stranger to potential customer in 30 seconds or less – you’re power networking using your compelling elevator speech!

"Don't look to become a person of success, look instead to become a person of value." Albert Einstein

Text Box: If you’re running your own business, or thinking about starting one, building a compelling elevator speech will significantly improve your chances of success. People buy from people they trust, and tend to opt for the lowest risk option. For new start-ups with no “street cred” this can be a challenge, especially when you’ve only got a few seconds to make a positive lasting impression. By carefully creating a 15 – 30 second response to the ‘What do you do?’ question and practicing it till it flows effortlessly and confidently from your lips to Mr or Ms VIP’s ears you will: • make a powerful positive impact • reduce any perceived risk of doing business with you • start building trust • have them wanting to know more about you and how you can help them with their challenges or problems

Your elevator speech is as essential as your business card. You need to be able to say who you are, what you do, and how you can be a valuable resource to your listeners.

Your elevator speech is part of your personal and business brand. It lets others know how you add value and it differentiates you from your competitors. It’s a memorable hook that remains etched on peoples’ minds. If they or someone they know is looking for the service, product or skills that you provide you and your elevator speech will immediately spring to mind.

“Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It’s what you stand for – the values, abilities and actions that others associate with you. It’s a professional alter ego designed for the purpose of influencing how others perceive you, and turning that perception into opportunity.” Peter Montoya Personal Branding Guru

Your elevator pitch is one of your most valuable tools in advancing the success of your networking efforts.

Do you find it difficult to describe the value of what you do for your clients or employer?

Could you describe who you are, what you do and the value you provide in thirty seconds or less?

Text Box: If you answered ‘No’ to either of these questions then you need to read Crafting Your Compelling Elevator Speech and learn how to open doors and generate opportunities to build your brand, grow your business or career and expand your networks. ORDER NOW

Crafting Your Compelling Elevator Speech has been written to help you to communicate your message of value with those you want to do business with or work with.

I know what it’s like to be asked the ‘So tell me what you do?’ question and to splutter agonisingly over a confused and vague response. I’ve been embarrassed by seeing people roll their eyes and inwardly think ‘So what?’ as I offered the standard ‘I’m Jackie Headland, Training Consultant.’

I’ve beaten myself up after these types of interactions and wished I knew how to get people’s attention and keep the conversation going so I could find out about them and then be really clear about how I could help them.

It took me lots of experimentation and practice to eventually get it right. I’ve shared my experiences and the techniques and tips that work for me and others I’ve shared them with in my book Crafting Your Compelling Elevator Speech.

So what are you waiting for?

Text Box: Do you want to: 1. Always have a terrific answer to the question, “What do you do?” 2. Have a clear, concise and compelling message that you can use whenever and however you are communicating with others. 3. Magnetise people to you by demonstrating the value and benefits they gain from doing business with you. 4. Identify your hot prospects quickly. 5. Attract the people who want your products, services or skills so that you can follow up and close more deals in a relatively short time frame and in a way that’s painless for your new clients. 6. Be recognised as competent, polished and professional by being able to clearly articulate what you do in a few well chosen words. 7. Everyone you meet to remember you, what you do and the type of clients you would like them to refer to you and to be the first person they think about when asked for referrals? 8. Create a good impression. You don’t want to stutter and stumble over your words or say the wrong thing to a prospect or potential referral partner. 9. Prompt people to ask for more information so that you can explain in greater detail what it is that you offer to your clients. 10. Grab peoples’ attention and engage their emotions so that their level of interest in buying your products and/or services increases. Of course you do!

 

Text Box: ORDER NOW

 


"Crafting Your Compelling Elevator Speech"
$19.95
Learn More 

"Crafting Your Compelling Elevator Speech"
$19.95
Learn More



 
 

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